Marble’s Milton Falls are the Original Coors Falls -Brief Article Modern Brewery Age, Oct 20, 2003

AP For years, many of the 200,000-plus annual visitors to the Yankee Boy Basin have nicknamed two mirror-image waterfalls here “Coors falls,” thinking they were the model for falls on Coors Light beer cans. Not so, says a spokeswoman for Coors Brewing Co. in Golden, after researching the question for The Denver Post.

The model for the Coors logo created in 1978 is not Twin Falls but Milton Falls near Marble, Coors spokeswoman Hilary Martin said–a fact that came as a nice surprise to Marble and a shock to Ouray.

“No kidding? That’s fantastic,” said Vince Savage, a Marble resident.

“Oh, my goodness,” said a dismayed Rennie Ross of the Ouray Chamber of Commerce. “All I know is that is what I’ve always heard.”

Even the owner of the falls, Florida businessman Dave Walker, said that he heard about the Coors connection when he bought the property in 1978 and has believed that the Twin Falls were the Coors falls.